creating experiences worth sharing
Journey Mapping

Journey Mapping

UI/UX

Journey Mapping

Journey Mapping

Personas and user research can be leveraged to identify new service opportunities and improve existing experiences.

 Insights are gathered and grouped.

Insights are gathered and grouped.

 Empathy mapping informs the development of a scenario, and ecosystem mapping gives the scenario context.

Empathy mapping informs the development of a scenario, and ecosystem mapping gives the scenario context.

 A final, client-ready deliverable is designed and reviewed. In this case, both the current and ideal journeys were mapped.

A final, client-ready deliverable is designed and reviewed. In this case, both the current and ideal journeys were mapped.

Test Journey Map-3.png