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Visual Thinking

Visual Thinking

The process of thinking and collaborating using tools and methods that leverage the clarifying power of visualization.

Visual Thinking

Visual Thinking

Visual thinking is the process of thinking and collaborating—often with non-designers—using tools and methods that leverage the clarifying power of visualization.

Example 1: Process Mapping

Example 1: Process Mapping

Everyone experiences a process differently. Visualization exercises can create unity and serve as a great starting point for generating new ideas for improvements.

Example 2: Storyboarding

Example 2: Storyboarding

Storyboarding can be effective when drafted on the fly with clients and stakeholders, then refined and finalized later.

Example 3: Culture Mapping

Example 3: Culture Mapping

You can't change your company's culture if you can't quantify it. If it can be mapped, it can be transformed.

Example 4: Empathy Mapping

Example 4: Empathy Mapping

Help a team get inside the head of their stakeholder or gatekeeper by considering what they think, feel, hear, see, say, and do.

"Good design is a lot like clear thinking made visual." — Edward Tufte